DIGITAL MARKETING EXPERT
Blends innovative content development and data-driven performance. In-depth knowledge of paid advertising in hands-on construction, bid management, audience building and holistic planning. Known for outstanding record of success in attaining audience, engagement, and traffic growth. Adept at directing high-caliber teams and collaborating with many invested stakeholders.
TRIPADVISOR, Ewing, NJ 2019 – 2020
Senior Digital Marketing Strategist
-Lead top-funnel paid and organic digital strategy for TripAdvisor’s Cruise division.
-Acted as a social media expert across the various divisions of TripAdvisor by leading all social strategy with a renewed focus on dynamic content.
-Completely rebuilt existing paid social media strategy to maximize ROAS across many ad and affiliate platforms.
-Converted a flat social presence into a traffic (118%+ increases) and revenue-driving (203% ROAS) program.
-Communicated interdepartmentally across many teams to foster collaboration, optimize content, and unify voice. (Product, Sales, Editorial, Email, SEO)
-Developed and sustained a paid partnership program to increase sales revenue and strengthen client relationships. Led program buy-in by working directly with powerful brands in travel to identify new markets and diversify current offerings.
-Developed a comprehensive testing process to inform strategy with powerful data and impactful insights. (Omniture, Adobe Analytics, Power BI)
FACEBOOK, New York, NY 2018 – 2019
Client Solutions Manager
-Acted as a Marketing Solutions Expert in partnership with Walmart to amplify national brand initiatives on Facebook’s platform.
-Served as an external brand consultant, educating involved agencies on product solutions and best practices to ultimately grow existing business partnerships.
-Working and collaborating with a diverse group of internal cross-functional teams
(Creative, Security, Bugs, Authenticity, Product)
-Guiding media and creative strategy, planning, and implementation of campaigns to deliver against KPIs
-Outlining and overseeing measurement strategy, tracking, and results delivery
-Identifying optimization opportunities for improving performance
-Project managing complex work streams and overseeing internal account operations
ZENO GROUP, New York, NY 2018
Senior Account Executive, Influencer Marketing
-Spearheaded numerous influencer campaigns from one-off executions to long-term, relationship-based programs
-Ensured quality performance and ROI by supporting influencer profiling with data-driven insights. Used analytics to prevent influencer fraud.
-Developed impactful branded content in coordination with influencers and their audiences.
-Handled the promotion of influencers’ posts through paid social budgets.
-Took charge of authenticating contracts, negotiating fees, and executing campaigns in collaboration with team members.
-Demonstrated interpersonal skills in cultivating solid relationships with influencers across a variety of lifestyle topics
-Maintained timely campaigns with emerging technologies, influencers, and trends. Translated client needs into resonating content, ensuring quality delivery.
-Conducted impactful competitor and market research to inform current strategy.
-Managed junior staff and intern teams.
ACCESS BRAND COMMUNICATIONS, New York, NY 2016 – 2018
-Developed social strategy including posting frequency, copy, creative, and content maintenance, using tools like Adobe Creative Suite, Canva, Sprout Social and others.
-Presented weekly reports on organic performance and paid strategy success against KPIs
-Lead community management for multiple clients across Instagram, Facebook, Twitter, and other organic channels.
-Provided live social coverage through participation in media and brand events
-Improved effectiveness of existing brand campaigns through digital influencer profiling and relationships management
-Maintained active involvement in creative brainstorms for current clients, product launches, and new business pitches. Learned Hubspot to help develop product landing pages.
-Thoroughly analysed digital markets and identified trends for prospective and existing clientele. Provided in-depth competitor research to support product launches.
-Exhibited expertise in formulating presentation decks, writing all forms of digital content, and different marketing materials. Assisted with the development of RFPs.
REMEDY HEALTH MEDIA, New York, NY 2014 – 2016
-Administered and oversaw all social media strategy, both organic and paid
-Wrote compelling social content consistent with current science and precise language tailored for the health space. Maintained a reliable voice while driving engagement.
-Guaranteed fulfilment of social platforms monthly goals, involving fan growth, engagement, clicks, and loyalty.
-Determined successes, failures, and opportunities through social reporting analysis while greatly improving social media strategy
-Oversaw all community and conversation, provided prompt response, and ensured adherence of interactions with community guidelines
-Developed and implemented creative, high-impact marketing campaigns to improve awareness, audience, and engagement with in-house brands
-Offered support to other digital marketing strategies which encompassed SEO, email marketing, event and content marketing, and awards submissions. Implemented SEO best practices and SEM framework. (Using Google Ads, Google Analytics, Google Data Studio)
-Used copywriting and creative skills to create posts, articles, briefs, and marketing collateral. Developed a sophisticated use of scientific language.
-Collaborated with editorial, health experts, and the human immunodeficiency virus (HIV) / acquired immunodeficiency syndrome (AIDS) community, as well as big pharma clients (Gilead, Merck, etc.)